Did you think about quitting your job in 2021? There’s a good chance your top talent did. According to the Bureau of Labor Statistics, 40% of working Americans considered leaving their employment at the start of the year, and by year-end, a record 24 million had quit. So it makes sense that the common headline on my social feed would be scarcity and panic. Keeping your employees through the certain threat of the Great Resignation is a hot topic. Many even call it the “war for talent.” But we’ve got it all wrong. It’s not a war, and treating it like one is hurting you.

Anyone can be a coach. As a professional who has dedicated academic, economic, and intellectual energy to the practice, the open and unregulated nature of “coaching” has frustrated me in the past. But as I release my grip on the beauty of the craft, I appreciate the promise that the open-ended definition of coaching offers. We cannot grasp so tightly something that so many need so deeply. The ultimate goal of great coaching is not just to help your clients succeed. It’s to shift the nature of conversation, creating greater links between our intuition and our action. Helping leaders reconnect with their strengths, transforming them top players of their game into coaches themselves.

I spent more than a decade trying to help my clients put names to what they need in order to thrive. Using the research-based CliftonStrengths assessment, I had a baseline–and a remarkably accurate one at that–understanding of what a person’s natural patterns of thought, feeling and behavior craved. I’ve called these needs, fuel, and individualized yearnings. Plenty of my interactions with clients have been short, not a long-term conversation. And far too often, I got the sense that while it was bright and clear to me what someone needed to do, ask for, or invest in based on their Strengths, they just didn’t see it or didn’t feel inspired to make a change. Today I realized what I’ve been getting wrong.

I’m going back to my roots. Literally.

I’ve been highlighting my hair for longer than I’ve had a driver’s license. And this week, without much thought or realization of the significance, I asked my stylist to match the top half of my hair to the bottom half. Under all that blonde, I’m apparently a natural brunette.

Under all that stuff, there is something for you to discover too. This week I’ve met at least half a dozen clients who needed to look below the layers they had accumulated in order to find some sense of direction, of solution, of respite…a reminder that they have the talent and instinct within them to succeed and thrive, but somewhere along the way, they lost touch with it.

For years I’ve been helping leaders take baby steps to improve their team and organizational culture. Just about every workplace, family, and neighborhood could use some support in the field of recognition, but most leaders completely miss the value of recognition.

“I am exhilarated! I want to do more of this. I’m cranking out more work, better work, faster work, and it’s like I don’t want to stop. I found what I want to be when I grow up!”

Today I took an unprompted client call, something I typically let go to voicemail because I’m unavailable during the day. I am so glad I hit the green button, because I tapped a direct line into the rare, powerful, and dizzying nature of talent.

You think Strengths are great? You should try aiming Strengths at Purpose. That’s what my client Marcus (not their name) has been working on all week, and I believe it has shifted the universe in a positive way.

You can read that CliftonStrengths report as closely as you want. If you’re searching for it, between the lines of description of success, you’ll interpret something that describes all your failures. What you’re too much of, why people haven’t loved you, a scientific validation that you simply don’t measure up. Hell, maybe you don’t have to look very hard.

Time for new adventures, in pursuit of the full-body, full-spirit “yes!”